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Tap into our Perth team's SEO smarts. Maximise your ROI. Any industry. Anywhere.

  • 45 of Australia's leading digital performance specialists in one local agency.
  • Trusted by Australia's leading brands, but proudly partnering many smaller ones with big aspirations.
  • Western Australia's leading independent Google Partner (accredited by Google).
  • Proud winners of numerous industry awards including Marketing Agency of the Year 2020.

Why Bonfire for SEO?

SEO. Search engine optimisation. The mystical dark art. Except itā€™s not. SEO is a science and, like any science, when you have the brightest minds using the best technology ā€“ like our SEO team in Perth ā€“ youā€™ll achieve results.

We have the best Google-accredited SEO minds in-house at our Perth HQ. Our marketing industry awards prove it. So do the results our SEO services have achieved for our clients, from start-ups to multinationals spanning virtually every industry.

We have the best SEO technologies. Proprietary AI-powered tech. We have the best search engine optimisation methodology. Data-driven, ROI-focused, always evolving. And so, as your SEO and digital performance partner, we will ensure you make the best search engine optimisation decisions, every time.

  • 01

    Award Winning SEO Strategies

    The results we deliver are that impressive, that even our industry peers acknowledge the quality of our strategies.
  • 02

    Australia's Top SEO Specialists

    Our team of Australian based digital marketing specialists manage every part of your campaign success.
  • 03

    Sustainable Best Practice SEO

    We're not about short term fixes. SEO is your strongest marketing asset, and we help you build an asset that will continue to deliver ROI for years to come.

Our Reviews

Don’t just take our word for it. Bonfire has received an amazing 4/9 star rating from 188 clients on Google.

Based on 203 reviews
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Eun Ah Seo
Eun Ah Seo
03:39 13 May 21
Love working with Bonfire! Specially with Jenny! Love the team, quality of their work! So approachable! So... professional! Thank you Jenny and Bonfire ā¤ļøread more
Bravvo Stone
Bravvo Stone
02:34 13 May 21
Since our switch to Bonfire, we have seen a huge improvement with our incoming website traffic and overall digital... presence. The team knows the digital space better than anyone, huge thank you to the entire team and especially our Account Manager Jenny - thank you for your constant communication, explanations and for taking the time to understand our company and more
Jacqui Roberts
Jacqui Roberts
01:21 06 May 21
I've been working with Bonfire for just over 18 months now and they have been great to work with! They're friendly,... flexible and professional and we've seen great results since engaging with more
Simon Gorham
Simon Gorham
06:26 03 May 21
We have been working with the team at Bonfire for over 12 months. We have been seeing exceptional market results. They... are a constructive, competent, and courteous group of people. I can't say enough good things about more
Clare Daggitt
Clare Daggitt
08:13 21 Apr 21
Fantastic and friendly. Having worked with another web/marketing team previously to then work with Bonfire is an eye... opening experience. David and his team are switched on at another level and helped get the best out of us too. Cost consciousness was not something we expected but was very refreshing to see. Thank you Bonfire we look forward to continuing to work together again and more
Julene Wong
Julene Wong
00:42 18 Apr 21
We have been working with Bonfire for a few years now, and have been very impressed by the work that they have done,... and continue to do for our business. James and Jenny, the last campaign manager's for our contract, have been outstanding. Their attention to detail, hard work and desire to match the content to exactly what we need have been fantastic. Through our time with Bonfire, our company has seen positive online traffic and growth. I would highly recommend the amazing team at Bonfire for all your SEO more
Rhys Woolf
Rhys Woolf
06:54 14 Apr 21
Bonfire provide an exceptional service for our company that has led to outstanding business outcomes. They are an... extremely proactive, professional and courteous. I couldn't recommend them highly more
safemaster perth
safemaster perth
04:38 02 Apr 21
Since starting with Bonfire two years ago, weā€™ve seen a massive improvement on our organic traffic and rankings. Our... account manager, Ami has been with us every step of the way, she is extremely responsive, insightful and professional in managing our campaign. Bonfire is truly a result-driven agency, they combine the best strategy and people to deliver exceptional results! We really looking forward to continue working with them for years to more
Aaron Posner
Aaron Posner
01:30 30 Mar 21
Bonfire has been amazing in helping One Central Health achieve its SEO goals. We've definitely noticed an uptick in... online traffic and engagement. Thanks, Bonfire team!read more
Bryce Conway
Bryce Conway
02:02 11 Feb 21
Extremely professional and transparent. After engaging with Bonfire regarding SEO, they underwent research to... determine the viability of running a search campaign. They found it was in our best interest to not go through with a full campaign, as our rankings and SEO were in a good place. They were upfront and honest throughout the entire process and I would highly recommend them to more
Arnold Kluck
Arnold Kluck
03:48 16 Dec 20
Bonfire have been our search marketing agency since July 2019 and we are very happy with the service and performance... delivered to No Birds car rental. Their strategy has been key in driving and maintaining performance during this unprecedented year. I would like to thank Dave GM and the team for providing great service, communication, and advice. We highly recommend Bonfire to any businesses looking to have a professional performance agency by their more
Tiffany Norton
Tiffany Norton
02:58 10 Dec 20
We work with Bonfire in Perth for our search marketing and they're really great to deal with. Super helpful and... friendly and very proactive and passionate about getting strong results for our business. They communicate with us well and we always know what they're working on to improve the results. Will is our Account Manager and is really lovely to deal with. Thanks team Bonfire!read more
Vincent Busuttil
Vincent Busuttil
05:10 27 Nov 20
I have been in business for over 27 years, from time to time you come across a company that simply exceeds your... expectations, Bonfire is one of these companies. Their insight and knowledge is just amazing. I recommend Bonfire to anyone who has a serious approach to grow their business. Thank you David Sierakowskiread more
Taylor James
Taylor James
05:30 20 Nov 20
Evan, Hayley, and the Bonfire team go above and beyond to each one of their clients. They provide an extremely... professional and transparent service, in an often convoluted industry. They care for each of their clients like it is their own business, and I can not recommend them highly more
Martin Purcell
Martin Purcell
03:52 19 Nov 20
Evan is a consummate professional who educates as opposed to selling. A gentleman of the highest ethics who turns... business away if he does not genuinely feel that he can make a significant value contribution. Extremely impressed with Evan's presentation at a business networking function this morning and in my dealings with him and Bonfire over the past 12 months. Allow Evan the time to assess where your business is at in the digital arena. Your business will thank you for more
MyoFitness Holistic Care
MyoFitness Holistic Care
03:28 19 Nov 20
I had a great chat with Evan. He such an honest person who did not even tried to sell me anything. he just gave me... honest advice as to what to do as a small new Business. He actually recommended i go with a different company that would be more suitable for my business. But i will defiantly go with Bonfire when I'm in a position to do so. Give these guys a call and they're definitely guide more
darren leslie
darren leslie
07:10 27 Aug 20
Bonfire have proven to be a very pro-active, suggestive, supportive and engaging partner for us and our business. ... Nothing seems to be a problem for them to assist with. Bonfire are often prompting us for action and to see if they can be of further assistance. There is structure, professionalism and a real sense of customer service being at the core of what they do and also what sets them more
See All Reviews

Meet our SEO Specialists

The best search engine optimisation data and tech mean nothing without the best SEO smarts. The good news, for you, is that our Perth HQ is home to the best and brightest SEO practitioners in the business, driving results and success for our clients, as well as our agency. Our senior team:

George Gavalas, Head of Digital Services
– B. Comm (Marketing & eCommerce)
– 15 yearsā€™ experience

Matthew Elshaw, SEO Manager
– B. Comm (Marketing & eCommerce)
– 15 yearsā€™ experience

Sam Gabell, Data & Innovation Manager
– B.Comm (Information Technology & eCommerce)
– 16 yearsā€™ experience

Lee Ginbey, Senior Digital Strategist
– B. Comm (Marketing & Management)
– 6 yearsā€™ experience.

Jonette Brooking, Account Director

ā€“ B. Resource Management & Environmental Planning
ā€“ 7 yearsā€™ experience.

Our Approach

Process + Smarts + Analysis + Tools = SEO success. This is the formula that underpins all our SEO services. Itā€™s the foundation of everything we do as a digital performance and marketing agency. And it will produce remarkable results for you, whatever your SEO goals, business objectives or industry.

ā€˜Processā€™ makes it sounds like thereā€™s a beginning and thereā€™s an end, but our data-driven process is ongoing. In a constantly changing digital world, it has to be. But our process breaks down into seven key steps or services.

1. Audit. All aspects of your website and SEO performance.
2. Identify. On-site and off-site search engine optimisation opportunities.
3. Research. Search terms that will drive your audience to your website.
4. Assess. Competitors and SEO strategies to help you outrank them.
5. Develop. A custom Sprint Plan to achieve your critical business goals first.
6. Build. Quality content to improve SEO visibility and user experience.
7. Evolve. Monitor, test, adjust, fine-tune and repeat.

Experience tells us that the key to digital performance lies in combining digital marketing smarts, which is exactly what our SEO specialists in Perth do. Instead of siloed SEO services, we tap into the broad range of deep expertise within our team to design and deliver an SEO strategy that will transform your online performance.

  • Search engine optimisation
  • User experience (UX)
  • User interface (UI) design
  • Digital marketing
  • Web development

Our search engine optimisation specialists at our Perth HQ conduct thorough SEO analysis to identify opportunities to improve your site ranking, expand your reach, drive traffic, and achieve your business goals. Our analysis includes:

  • Statistical SEO data
  • Detailed on-page and off-page SEO analysis
  • Search term research
  • Current search engine rankings
  • Internal linking

As a digital performance and SEO agency, we only recruit and retain the brightest minds. And we only use the best SEO tools, with a performance-tracking platform that provides real-time, 24/7 campaign performance and activity transparency.

  • ROI calculator, with real-time campaign performance metrics
  • Call-tracking (conversion) software
  • Performance forecast tool, using our proprietary forecast model to aggregate data from Google Analytics and forecast SEO performance

  • Technical SEO

    A fine-tuned approach to an ever-evolving discipline. Search engines evolve day to day, and so do we.
  • Mobile-First Strategy

    78% of people will read this on a mobile device. Coupled with Googleā€™s Mobile-First Index, are you prepared?
  • Hyper-Local SEO

    Like a magnifying glass, improve your brand visibility for niche search terms.
  • Penalty Recovery

    Our ethical and organic SEO growth tactics make sure you enter and stay in Googleā€™s good books.
  • Site Migration

    Transitioning from one site to another is a big move. Leave it to us to avoid negatively impacting your search rankings.
  • Information Architecture Development

    Getting people to your site is one thing, getting them to convert is another. We focus on conversion and user experience.
  • Content Strategy

    Developing and syndicating content is the foundation of a strong organic search strategy. Our content writers are some of the industryā€™s brightest.
  • Competitive Auditing

    Better the opponents you know than the opponents you donā€™t. Competitive analysis lets us understand those in your industry and how to land you on top.
  • Sustainable High Performance

    Return on investment is at the heart of everything we do. That's why we developed our unique performance reporting platform.

Transparency and accountability.

Higher SEO standards and ROI.

Impressions. Clicks. Traffic. All are important metrics, but an unscrupulous SEO agency could manipulate them. Whereas our Google-accredited team and data-driven methodology, which consistently outperforms the industry benchmark, focus on the metric that matters. Your bottom line. And you can hold us to it.

Itā€™s all in the analytics.

No black hat SEO. No hidden tactics. Our performance tracking platform gives you instant, real-time access to your SEO campaigns. You can see what weā€™re doing and how your campaigns are performing, with an SEO ROI calculator and performance forecasting providing an added peace of mind.

Performing like a data-driven machine.

We have the best SEO minds in Australia here at our agency HQ in Perth, but even the best canā€™t compete with technology when it comes to crunching the data that makes SEO success inevitable. This is why weā€™ve invested in the best artificial intelligence (AI), machine learning (MI), complex algorithms, predictive data analysis and process automation technology.

LA Fit Studio

LA Fit Studio owners, Jaye and Claire, know a thing or two about transformation. After they introduced Lagree Fitness to WA, they engaged the Perth SEO team at Bonfire.

See Full Case Study

Video Case study

Watch our LA Fit Studio case study.

  • 68%

    Increase in website conversions, year on year.

  • 35%

    Organic traffic growth, year on year.

  • 50%

    Keywords featured on Page 1 of Google.


Family owned and run, Swoodi is an eCommerce store that specialises in the sale of multi-use hooded towels for kids Australia-wide. The brand’s collection features fun and colourful prints designed for kids on the go.

See Full Case Study
  • 174%

    Increase in sale revenue.

  • 364%

    Increase in website traffic, year on year.

  • 119%

    Increase in total online orders, year on year.

Solid Gold Diamonds

As one of Australia’s premier diamond jewellers, Solid Gold Diamonds source and deliver the finest jewellery. To attract more customers and grow their business online, they turned to Bonfire.

Solid Gold Diamonds
  • 189%

    Increase in online enquiries from paid traffic

  • 61%

    Increase in enquiries from Google

CV Check

Following a change in business model and expansion into New Zealand, B2B police and employment check provider CVCheck turned to Bonfire to pivot their search marketing strategy.

  • 12.5%

    Growth in transactions from organic search

  • 12%

    Increase in revenue from paid search


CurtainWorld is Western Australiaā€™s premier supplier and manufacturer of contemporary window furnishings. To improve their digital presence and grow their business, they turned to Bonfire.


Video Case study

Watch our CurtainWorld case study.

  • 63.5%

    Increase in ā€œBook A Free Measure & Quoteā€ form submissions, year on year

  • 20.7%

    Growth in ā€œContact Usā€ form submissions, year on year

  • 13.1%

    Increase in organic users, year on year

Benefits of SEO

By now, youā€™ve probably realised weā€™re not your average SEO agency. Our methodology is data-driven. Our SEO tech is the cutting edge. The minds behind our tech are the brightest in the business. And thatā€™s why our SEO, like a fine wine, just gets better and better.

  • Enjoy higher quality traffic
  • Increase your visibility and ranking
  • Target every stage of the sales funnel
  • Outrank your competitors
  • Add value to your PPC campaigns
  • Fortify your digital marketing strategy
  • Elevate your customersā€™ experience

The Importance of a leading SEO Partner

Done diligently and ethically, SEO can dramatically increase the number of visitors to your website and transform your bottom line and brand profile. But SEO can also damage your website and brand. A reputable SEO agency is essential. A reputable SEO agency like ours.

Quality Google reviews.

There’s no better testament to the quality of our work, than our customer satisfaction. Weā€™re proud to say our clients have given us a Google rating of 4.9 stars (out of 5) from over 185 reviews. Don’t take our word for it. Take theirs.

Analysis and Search Audits

Our specialists donā€™t do SEO by guesswork or using cookie cutter models. We conduct deep research and analysis to identify unique SEO opportunities. And we do this before we’re even engaged as your agency. It’s our way of making sure that SEO is the right fit for your business, before you spend a cent.

Transparency and Accountability

We hold ourselves to account on the performance of your campaigns, by giving you full transparency on both our activities and the results we deliver for your business. We provide access to our 24/7 performance-tracking and forecasting platform, ensuring campaign performance is always upfront. Nothing to hide here.

Partnership Thinking

We work best when we’re your digital partner, not just another SEO company. For that reason, we want to understand your business deeply, before crafting any strategies. We also work closely with your internal teams and other agencies to ensure we’re all working towards the same goals.

Google Partner accreditation

Our agency is one of Australiaā€™s independent Google Premier Partners, a special accreditation earned through stringent certification. Google holds us to account, to ensure your campaigns are being executed to the highest standards, ensuring optimal results.

Frequently Asked Questions

SearchĀ EngineĀ OptimisationĀ (SEO)Ā is theĀ process of improvingĀ theĀ ranking of your business in Googleā€™s organic results. When doneĀ well, it has theĀ potential to dramatically increaseĀ theĀ number of visitors to your website,Ā which in turnĀ improvesĀ yourĀ bottomĀ line.

At Bonfire, weĀ prideĀ ourselves on our data-driven SEOĀ methodology,Ā which weĀ believeĀ sets theĀ benchmarkĀ asĀ theĀ bestĀ SEO PerthĀ and AustraliaĀ has to offer.

Unfortunately, there are a number of SEO agencies out there who donā€™t play fair, often using illicit techniques in an attempt to manipulate search engines. These techniques and the SEO agencies that use them should be avoided at all costs as they can cause long term damage to your online presence.

To avoid getting locked into a contract with one of ā€˜theseā€™ SEO agencies, Google has provided an agenda to follow when interviewing and selecting an SEO provider.

These are the steps Google recommends brands take when choosing an SEO company:

  1. Conduct a two-way interview ā€“ā€ÆAsk relevant questions to ensure theyā€™re sincerely interested in you and the success of your business.
  2. Check their references ā€“ā€ÆThe agency should offer you a list of clients willing to talk to you about their experience. If they canā€™t offer this, you should be cautious.
  3. Request an audit ā€“ā€ÆA good agency does their homework. Ask them to complete an audit, identifying any potential website issues and how they suggest to improve them, as well as what impact these changes are estimated to have on your digital campaign.
  4. Decide if you want to hireā€Æā€“ Discuss with other decision makers within your business whether they think this agency is a good choice. Before deciding on an SEO agency, make sure all internal stakeholders are on board.

In addition to the hiring process recommendations, here are a few useful insights on SEO basics as well as common misconceptions.

  1. ā€œSEO is not black magicā€ ā€“ā€ÆSEO isnā€™t magic and it wonā€™t work overnight. If an agency is promising instant rankings, avoid them, as theyā€™re likely to be practicing bad SEO ā€“ this could cause irreversible long term damage to your domain and could greatly affect your digital standing with Google.
  2. SEO suggestions should align with Google best practices ā€“ā€ÆAsk the SEO to corroborate their strategy recommendations with supporting documents from Google (e.g. an article from their help centre, a Googler response in their forum or a video).
  3. Good SEO aims to improve the searchersā€™ entire experience ā€“ā€ÆRecommended changes should aim to not only create a search-friendly site, but also a user-friendly site.
  4. Quality SEOs will be genuinely invested in your business ā€“ā€ÆThey will be interested in learning about your business from a holistic standpoint and genuinely care about your business goals, customers and other existing marketing efforts.
  5. Good SEO takes time ā€“ā€ÆAllow four months to a year before you expect to start seeing real search results from strategy implementation. There are a lot of components in a good SEO strategy, and unfortunately, no magic tricks to make them work faster.
  6. An SEOā€™s potential is only as high as the quality of your business or website ā€“ā€ÆInvesting in a user-friendly website will significantly help every SEO strategy implemented. You canā€™t build a home without a solid foundation.

In Australia,Ā SEO prices generally reflectĀ both theĀ level ofĀ expertiseĀ and theĀ amount of timeĀ spent on your campaign.

WhileĀ cost is obviously important, theĀ endĀ goal of SEO is to generateĀ a positiveĀ return for your businessĀ – so itā€™s important to select an SEO company that hasĀ theĀ experienceĀ and aĀ strong track recordĀ of generating results.

TheĀ dangerĀ ofĀ focusing on priceĀ to makeĀ your decision, is that you oftenĀ end up at theĀ bottomĀ end of theĀ market, with providers that outsourceĀ aĀ largeĀ amountĀ their work or operateĀ at a loss toĀ establish themselves and win new business.

Weā€™veĀ seen countlessĀ examplesĀ ofĀ ā€˜cheapā€™Ā SEO campaigns andĀ theĀ long-termĀ cost to theĀ business can beĀ huge. Recovering from a penalty orĀ fixing past mistakes can often takeĀ months of work and theĀ lost revenueĀ during this timeĀ can beĀ worth thousands to a business owner.

At Bonfire,Ā our focus for your SEO campaign isĀ return on investment. Our Perth SEOĀ expertsĀ haveĀ over 20 years ofĀ experienceĀ and thousands of campaigns under their belt,Ā generating aĀ real-world impact onĀ theĀ bottomĀ lineĀ ofĀ businesses across a wideĀ rangeĀ of industries.Ā WeĀ encourageĀ you to read reviews, do your researchĀ and make an informed decision before investing in any digital marketing services.

SEO is a mid-to-long term strategy designed to assist in generating higher GoogleĀ search rankings. TheĀ key is consistency and quality and not immediacy of results. This measured approach helps your business get ahead of competitors in GoogleĀ search results.

A secondary consideration is also the quality of the SEO work completed behind the scenes. Whilst in some unique cases immediate rankings are possible, most clients can expect positive movement in rankings for select keywords after the fourth month. The real results across all selected keywords in your campaign start taking shape after month four to 12.

Bonfire has been proven to consistently deliver, driving a positive return on investment on search results over the mid-to-long term.

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