Why choose Bonfire for remarketing?
Science and strategy. This is what sets all of our digital services apart. And remarketing is no exception. Our remarketing experts in Perth will ensure you entice customers back to your website and business through Google Ads (Google Adwords), Facebook and Instagram as efficiently as possible.
We’re a Google Premier Partner, so you can count on it – only 3% of agencies in Australia have this accreditation. Our Premier Partner status is your assurance that we apply a rare blend of technical, consumer psychology and creative messaging best practice to your remarketing strategy and campaigns.
It’s an ever-evolving, data-driven, AI-powered approach that has enabled our team in Perth to establish Bonfire as remarketing pioneers. It’s why we have 45 of the brightest, most experienced digital marketing minds handling everything in-house, for clients large and small across Australia. And it’s why we won the Marketing Agency of the Year 2020 award.
Google Display NetworkOur remarketing specialists can help you place ads in front of people who have already shown an interest in your business utilising services on the Google Display Network.
Facebook AdsOur Facebook specialists can help you with a remarketing strategy that will target people who've visited your website.
Instagram AdsOur Instagram specialists can help you place ads in front of people who have already visited your website, providing higher conversion rates.
Don’t just take our word for it. Bonfire has received an amazing 4/9 star rating from 188 clients on Google.Based on 203 reviewsEun Ah Seo03:39 13 May 21Love working with Bonfire! Specially with Jenny! Love the team, quality of their work! So approachable! So... professional! Thank you Jenny and Bonfire ❤️read moreBravvo Stone02:34 13 May 21Since our switch to Bonfire, we have seen a huge improvement with our incoming website traffic and overall digital... presence. The team knows the digital space better than anyone, huge thank you to the entire team and especially our Account Manager Jenny - thank you for your constant communication, explanations and for taking the time to understand our company and brand.read moreJacqui Roberts01:21 06 May 21I've been working with Bonfire for just over 18 months now and they have been great to work with! They're friendly,... flexible and professional and we've seen great results since engaging with them.read moreSimon Gorham06:26 03 May 21We have been working with the team at Bonfire for over 12 months. We have been seeing exceptional market results. They... are a constructive, competent, and courteous group of people. I can't say enough good things about them.read moreClare Daggitt08:13 21 Apr 21Fantastic and friendly. Having worked with another web/marketing team previously to then work with Bonfire is an eye... opening experience. David and his team are switched on at another level and helped get the best out of us too. Cost consciousness was not something we expected but was very refreshing to see. Thank you Bonfire we look forward to continuing to work together again and again.read moreJulene Wong00:42 18 Apr 21We have been working with Bonfire for a few years now, and have been very impressed by the work that they have done,... and continue to do for our business. James and Jenny, the last campaign manager's for our contract, have been outstanding. Their attention to detail, hard work and desire to match the content to exactly what we need have been fantastic. Through our time with Bonfire, our company has seen positive online traffic and growth. I would highly recommend the amazing team at Bonfire for all your SEO needs.read moreRhys Woolf06:54 14 Apr 21Bonfire provide an exceptional service for our company that has led to outstanding business outcomes. They are an... extremely proactive, professional and courteous. I couldn't recommend them highly enough.read moresafemaster perth04:38 02 Apr 21Since starting with Bonfire two years ago, we’ve seen a massive improvement on our organic traffic and rankings. Our... account manager, Ami has been with us every step of the way, she is extremely responsive, insightful and professional in managing our campaign. Bonfire is truly a result-driven agency, they combine the best strategy and people to deliver exceptional results! We really looking forward to continue working with them for years to come.read moreAaron Posner01:30 30 Mar 21Bonfire has been amazing in helping One Central Health achieve its SEO goals. We've definitely noticed an uptick in... online traffic and engagement. Thanks, Bonfire team!read moreBryce Conway02:02 11 Feb 21Extremely professional and transparent. After engaging with Bonfire regarding SEO, they underwent research to... determine the viability of running a search campaign. They found it was in our best interest to not go through with a full campaign, as our rankings and SEO were in a good place. They were upfront and honest throughout the entire process and I would highly recommend them to anyone.read moreArnold Kluck03:48 16 Dec 20Bonfire have been our search marketing agency since July 2019 and we are very happy with the service and performance... delivered to No Birds car rental. Their strategy has been key in driving and maintaining performance during this unprecedented year. I would like to thank Dave GM and the team for providing great service, communication, and advice. We highly recommend Bonfire to any businesses looking to have a professional performance agency by their side.read moreTiffany Norton02:58 10 Dec 20We work with Bonfire in Perth for our search marketing and they're really great to deal with. Super helpful and... friendly and very proactive and passionate about getting strong results for our business. They communicate with us well and we always know what they're working on to improve the results. Will is our Account Manager and is really lovely to deal with. Thanks team Bonfire!read moreVincent Busuttil05:10 27 Nov 20I have been in business for over 27 years, from time to time you come across a company that simply exceeds your... expectations, Bonfire is one of these companies. Their insight and knowledge is just amazing. I recommend Bonfire to anyone who has a serious approach to grow their business. Thank you David Sierakowskiread moreTaylor James05:30 20 Nov 20Evan, Hayley, and the Bonfire team go above and beyond to each one of their clients. They provide an extremely... professional and transparent service, in an often convoluted industry. They care for each of their clients like it is their own business, and I can not recommend them highly enough.read moreMartin Purcell03:52 19 Nov 20Evan is a consummate professional who educates as opposed to selling. A gentleman of the highest ethics who turns... business away if he does not genuinely feel that he can make a significant value contribution. Extremely impressed with Evan's presentation at a business networking function this morning and in my dealings with him and Bonfire over the past 12 months. Allow Evan the time to assess where your business is at in the digital arena. Your business will thank you for it.read moreMyoFitness Holistic Care03:28 19 Nov 20I had a great chat with Evan. He such an honest person who did not even tried to sell me anything. he just gave me... honest advice as to what to do as a small new Business. He actually recommended i go with a different company that would be more suitable for my business. But i will defiantly go with Bonfire when I'm in a position to do so. Give these guys a call and they're definitely guide you.read moredarren leslie07:10 27 Aug 20Bonfire have proven to be a very pro-active, suggestive, supportive and engaging partner for us and our business. ... Nothing seems to be a problem for them to assist with. Bonfire are often prompting us for action and to see if they can be of further assistance. There is structure, professionalism and a real sense of customer service being at the core of what they do and also what sets them apart.read more
Meet our digital marketing and remarketing experts.
We recruit and nurture the sharpest minds and equip them with cutting-edge tech. And it shows in every carefully calibrated digital marketing and remarketing strategy and campaigns we deliver. Tap into the experience and integrated, multidisciplinary technical expertise at our Perth HQ. Our senior team:
George Gavalas, Head of Digital Services
– B. Commerce (Information Systems & Electronic Commerce).
– 18 years’ experience.
Gabe Mach, Digital Advertising Manager
– B. Mass Communications
– 13 years’ experience
Sam Gabell, Data & Innovation Manager
– B. Comm (Information Technology & eCommerce)
– 16 years’ experience
Lee Ginbey, Senior Digital Strategist
– B. Comm (Marketing & Management)
– 7 years’ experience.
Jonette Brooking, Account Director
– B. Resource Management & Environmental Planning
– 7 years’ experience.
Our approach to remarketing.
Like all of our digital marketing services, remarketing your website and business is a precise, scientific undertaking at Bonfire. Our remarketing specialists in Perth ensure we deliver results by sticking to our proven formula for success: Process + Smarts + Analysis + Tools.
Our data-driven remarketing process evolves with the ever-changing digital marketing landscape. It’s a process that hinges on deep, insightful research and ongoing campaign monitoring, testing and optimisation.
- Brief. Before we do any remarketing, we develop an intimate understanding of your business and strategic goals.
- Research. Next, we dig into the data to ensure remarketing is the right channel for you and, if it is, identify the best opportunities.
- Strategise. We’ll then develop a unique remarketing strategy tailored to your company goals, environment, and industry.
- Implement. Our remarketing services and campaigns cover Google Ads (Google Adwords) on the Google Display Network, Facebook Advertising, and Instagram Advertising.
- Optimise. With your remarketing campaigns up and running, we monitor and optimise relentlessly on an ongoing basis, ensuring we deliver traffic to your website and the best ROI for your business.
Google Ads. Facebook. Instagram. Consumer psychology. Messaging. Branding. Our Google-accredited remarketing specialists have a deep working knowledge of it all. What’s more, you’ll find this depth of expertise across our team, ensuring we’ll see and seize every opportunity to elevate your brand and ROI.
- Website design and development
- Search engine optimisation (SEO)
- User experience (UX) and user interface (UI) design
- Digital marketing
- Google Ads
- Social advertising
The digital marketing team at our Perth HQ is continually perfecting the science of remarketing. We do it through analysis, from analysing the remarketing landscape to analysing your remarketing campaigns, all with your business goals in mind.
We only invest in the best technologies, so our consultants benefit from the sharpest insights when developing your remarketing campaigns. You’ll also have telling insights at your fingertips, thanks to our 24/7 performance tracking tools. You’ll always know how effectively your remarketing budget is working.
- ROI calculator, with real-time campaign performance metrics
- Call-tracking (conversion) software
- Performance Forecast tool, using our proprietary forecast model to aggregate data from Google Analytics and forecast SEO performance
Strategic ApproachNo more set and forget. From the outset, we communicate with you to understand your targets and build our activity and campaigns to meet those objectives.
Best-Practice OptimisationBy utilising superior techniques and the latest research, we increase leads and decrease costs.
Custom SegmentationEver been followed by ads for a product you have already purchased? That’s lazy Remarketing. We ensure segmentation of your audiences and customers to only serve relevant display ads to the most relevant users.
Dynamic RemarketingIt’s not enough to show generic ads for your individual products. Have an e-commerce website? Chances are we can craft persuasive and targeted adverts about the exact products and services previous website visitors have viewed.
Ad FormatsSquare, Skyscraper, Stretched or Squeezed. No matter your preference or requirement, we are fluid and can create adverts custom to suit your creative needs.
Platform AgnosticWe’re not tied to individual platforms or networks. Our aim is to achieve the results you require, not appease specific suppliers.
Fearless ExperimentationOur team are continually testing ad copy, keywords, landing pages, and bidding models to optimise every marketing budget.
Machine LearningUsing AI-led software to reduce the time required to mine and dissect data provides valuable and actionable information that our technicians can use.
Transparency and accountability.
Measure our success by your ROI and bottom line.
Website traffic is important. But successful remarketing is about conversions and bottom-line improvements for your business. As a Google Premier Partner, we adhere to best practice rigorously, so you can trust us to develop and manage your remarketing campaigns efficiently, ethically and cost effectively.
Analytics that improve performance and accountability.
Our data-driven methodology is fuelled by market-leading analysis and insights. With our remarketing specialists managing your campaigns, you can also analyse our performance and gain real-time insights into everything we’re doing on behalf of your business using our performance tracking platform.
Technology that makes success quantifiable.
By continually investing in technologies like artificial intelligence (AI), machine learning, predictive data analysis and process automation, we give our remarketing consultants an edge. We’ll also give you a data-driven insight into your market, as well as our performance, with results you can quantify.
Triumph are iconic in the motorcycle world; just ask any enthusiast.
Improve their position within the competitive Australian retail market.
Build brand awareness and grow consumer loyalty online.
Increase the number of leads and enquiries from website visitors.
Representing over 1,100 agencies and more than 90 percent of operating real estate agents in WA, REIWA is the state’s peak body for the real estate profession.
Increase in organic traffic, year on year.
Additional website visitors in their first 12 months.
Email enquiries and phone number reveals continue to increase.
Solid Gold Diamonds
As one of Australia’s premier diamond jewellers, Solid Gold Diamonds source and deliver the finest jewellery. To attract more customers and grow their business online, they turned to Bonfire.
Increase in online enquiries from paid traffic
Increase in enquiries from Google
Following a change in business model and expansion into New Zealand, B2B police and employment check provider CVCheck turned to Bonfire to pivot their search marketing strategy.
Growth in transactions from organic search
Increase in revenue from paid search
A1 Locksmiths have serviced Perth’s metropolitan region for over 25 years.
Conversions facilitated by mobile/tablet devices.
Keywords appearing in the first three positions on Page 1 of Google.
Website traffic are first-time visitors.
Increase in website conversions, year on year.
The benefits of our data-driven remarketing services.
Remarketing smarts. Technical know-how. Industry-leading tech. It’s a combination that delivers deeper market insights and more effective remarketing campaigns that actively help you meet your business goals.
- Improve brand cut-through and recall
- Increase website conversion rates
- Reach highly targeted audiences
- Target niche market segments
- Complement your other digital marketing activities
Choosing a reputable remarketing partner.
Remarketing can dramatically increase the number of visitors to your website and improve your bottom line. But, like everything in digital marketing, you need a remarketing business partner you can rely on to minimise costs and maximise ROI. Here’s what to look for in a remarketing services provider.
Are we the right remarketing agency for you?
From Google Ads to Facebook to Instagram. From Perth to Brisbane to Sydney to Melbourne. We provide tailored remarketing services and campaigns for clients across Australia. Find out how we’ll help you achieve your business goals.
MicroOur smaller clients represent 34% of 1 – 10 employees and are considered to have a strong growth mindset.
SmallWe consider 29% of our clients to be small businesses of 11 – 50 employees.
MediumWe consider 27% of our clients to be medium of 50 – 100 employees.
Enterprise10% of our clients are larger businesses employing 100+ staff.
Frequently Asked Questions
Search Engine Optimisation (SEO) is the process of improving the ranking of your business in Google’s organic results. When done well, it has the potential to dramatically increase the number of visitors to your website, which in turn improves your bottom line.
At Bonfire, we pride ourselves on our data-driven SEO methodology, which we believe sets the benchmark as the best SEO Perth and Australia has to offer.
Unfortunately, there are a number of SEO agencies out there who don’t play fair, often using illicit techniques in an attempt to manipulate search engines. These techniques and the SEO agencies that use them should be avoided at all costs as they can cause long term damage to your online presence.
To avoid getting locked into a contract with one of ‘these’ SEO agencies, Google has provided an agenda to follow when interviewing and selecting an SEO provider.
These are the steps Google recommends brands take when choosing an SEO company:
- Conduct a two-way interview – Ask relevant questions to ensure they’re sincerely interested in you and the success of your business.
- Check their references – The agency should offer you a list of clients willing to talk to you about their experience. If they can’t offer this, you should be cautious.
- Request an audit – A good agency does their homework. Ask them to complete an audit, identifying any potential website issues and how they suggest to improve them, as well as what impact these changes are estimated to have on your digital campaign.
- Decide if you want to hire – Discuss with other decision makers within your business whether they think this agency is a good choice. Before deciding on an SEO agency, make sure all internal stakeholders are on board.
In addition to the hiring process recommendations, here are a few useful insights on SEO basics as well as common misconceptions.
- “SEO is not black magic” – SEO isn’t magic and it won’t work overnight. If an agency is promising instant rankings, avoid them, as they’re likely to be practicing bad SEO – this could cause irreversible long term damage to your domain and could greatly affect your digital standing with Google.
- SEO suggestions should align with Google best practices – Ask the SEO to corroborate their strategy recommendations with supporting documents from Google (e.g. an article from their help centre, a Googler response in their forum or a video).
- Good SEO aims to improve the searchers’ entire experience – Recommended changes should aim to not only create a search-friendly site, but also a user-friendly site.
- Quality SEOs will be genuinely invested in your business – They will be interested in learning about your business from a holistic standpoint and genuinely care about your business goals, customers and other existing marketing efforts.
- Good SEO takes time – Allow four months to a year before you expect to start seeing real search results from strategy implementation. There are a lot of components in a good SEO strategy, and unfortunately, no magic tricks to make them work faster.
- An SEO’s potential is only as high as the quality of your business or website – Investing in a user-friendly website will significantly help every SEO strategy implemented. You can’t build a home without a solid foundation.
In Australia, SEO prices generally reflect both the level of expertise and the amount of time spent on your campaign.
While cost is obviously important, the end goal of SEO is to generate a positive return for your business – so it’s important to select an SEO company that has the experience and a strong track record of generating results.
The danger of focusing on price to make your decision, is that you often end up at the bottom end of the market, with providers that outsource a large amount their work or operate at a loss to establish themselves and win new business.
We’ve seen countless examples of ‘cheap’ SEO campaigns and the long-term cost to the business can be huge. Recovering from a penalty or fixing past mistakes can often take months of work and the lost revenue during this time can be worth thousands to a business owner.
At Bonfire, our focus for your SEO campaign is return on investment. Our Perth SEO experts have over 20 years of experience and thousands of campaigns under their belt, generating a real-world impact on the bottom line of businesses across a wide range of industries. We encourage you to read reviews, do your research and make an informed decision before investing in any digital marketing services.
SEO is a mid-to-long term strategy designed to assist in generating higher Google search rankings. The key is consistency and quality and not immediacy of results. This measured approach helps your business get ahead of competitors in Google search results.
A secondary consideration is also the quality of the SEO work completed behind the scenes. Whilst in some unique cases immediate rankings are possible, most clients can expect positive movement in rankings for select keywords after the fourth month. The real results across all selected keywords in your campaign start taking shape after month four to 12.
Bonfire has been proven to consistently deliver, driving a positive return on investment on search results over the mid-to-long term.
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