Why choose Bonfire for Google Ads?
Google Ads, (formerly Google Adwords), is that rarest of things: a reliable advertising channel. But only if you do Google Ads management the right way – the way we do it as a Google Premier Partner agency. Otherwise, you risk ending up with a gaping hole in your budget, not to mention your online rep.
Our agency team in Perth addresses Google Ads management with our trademark scientific precision. With our data-driven methodology. With our proprietary AI tech. With 45 of the industry’s brightest digital marketing specialists poring over every decision. With ROI and your bottom line in mind.
The result? Campaigns that are both effective and ethical. Our Google Ads case studies for clients large and small prove it – clients across Australia and the industry spectrum. It’s a track record that made our Perth-based digital performance company Australia’s Marketing Agency of the Year 2020.
Google AdsDrive targeted traffic to your website, fast with PPC (Pay-Per-Click) advertising services on Google Ads search engine platform.
Display AdsDisplay Ads entice your audience to click, visit, and stay on your website.
Google ShoppingPromote your products, boost traffic to your website and make money with Google Shopping.
RemarketingKeep your brand top of mind, keep your customers engaged and bring them back to your website with remarketing services on the Google Display Network, Facebook, LinkedIn, and more.
Don’t just take our word for it. Bonfire has received an amazing 4/9 star rating from 188 clients on Google.Based on 203 reviewsEun Ah Seo03:39 13 May 21Love working with Bonfire! Specially with Jenny! Love the team, quality of their work! So approachable! So... professional! Thank you Jenny and Bonfire ❤️read moreBravvo Stone02:34 13 May 21Since our switch to Bonfire, we have seen a huge improvement with our incoming website traffic and overall digital... presence. The team knows the digital space better than anyone, huge thank you to the entire team and especially our Account Manager Jenny - thank you for your constant communication, explanations and for taking the time to understand our company and brand.read moreJacqui Roberts01:21 06 May 21I've been working with Bonfire for just over 18 months now and they have been great to work with! They're friendly,... flexible and professional and we've seen great results since engaging with them.read moreSimon Gorham06:26 03 May 21We have been working with the team at Bonfire for over 12 months. We have been seeing exceptional market results. They... are a constructive, competent, and courteous group of people. I can't say enough good things about them.read moreClare Daggitt08:13 21 Apr 21Fantastic and friendly. Having worked with another web/marketing team previously to then work with Bonfire is an eye... opening experience. David and his team are switched on at another level and helped get the best out of us too. Cost consciousness was not something we expected but was very refreshing to see. Thank you Bonfire we look forward to continuing to work together again and again.read moreJulene Wong00:42 18 Apr 21We have been working with Bonfire for a few years now, and have been very impressed by the work that they have done,... and continue to do for our business. James and Jenny, the last campaign manager's for our contract, have been outstanding. Their attention to detail, hard work and desire to match the content to exactly what we need have been fantastic. Through our time with Bonfire, our company has seen positive online traffic and growth. I would highly recommend the amazing team at Bonfire for all your SEO needs.read moreRhys Woolf06:54 14 Apr 21Bonfire provide an exceptional service for our company that has led to outstanding business outcomes. They are an... extremely proactive, professional and courteous. I couldn't recommend them highly enough.read moresafemaster perth04:38 02 Apr 21Since starting with Bonfire two years ago, we’ve seen a massive improvement on our organic traffic and rankings. Our... account manager, Ami has been with us every step of the way, she is extremely responsive, insightful and professional in managing our campaign. Bonfire is truly a result-driven agency, they combine the best strategy and people to deliver exceptional results! We really looking forward to continue working with them for years to come.read moreAaron Posner01:30 30 Mar 21Bonfire has been amazing in helping One Central Health achieve its SEO goals. We've definitely noticed an uptick in... online traffic and engagement. Thanks, Bonfire team!read moreBryce Conway02:02 11 Feb 21Extremely professional and transparent. After engaging with Bonfire regarding SEO, they underwent research to... determine the viability of running a search campaign. They found it was in our best interest to not go through with a full campaign, as our rankings and SEO were in a good place. They were upfront and honest throughout the entire process and I would highly recommend them to anyone.read moreArnold Kluck03:48 16 Dec 20Bonfire have been our search marketing agency since July 2019 and we are very happy with the service and performance... delivered to No Birds car rental. Their strategy has been key in driving and maintaining performance during this unprecedented year. I would like to thank Dave GM and the team for providing great service, communication, and advice. We highly recommend Bonfire to any businesses looking to have a professional performance agency by their side.read moreTiffany Norton02:58 10 Dec 20We work with Bonfire in Perth for our search marketing and they're really great to deal with. Super helpful and... friendly and very proactive and passionate about getting strong results for our business. They communicate with us well and we always know what they're working on to improve the results. Will is our Account Manager and is really lovely to deal with. Thanks team Bonfire!read moreVincent Busuttil05:10 27 Nov 20I have been in business for over 27 years, from time to time you come across a company that simply exceeds your... expectations, Bonfire is one of these companies. Their insight and knowledge is just amazing. I recommend Bonfire to anyone who has a serious approach to grow their business. Thank you David Sierakowskiread moreTaylor James05:30 20 Nov 20Evan, Hayley, and the Bonfire team go above and beyond to each one of their clients. They provide an extremely... professional and transparent service, in an often convoluted industry. They care for each of their clients like it is their own business, and I can not recommend them highly enough.read moreMartin Purcell03:52 19 Nov 20Evan is a consummate professional who educates as opposed to selling. A gentleman of the highest ethics who turns... business away if he does not genuinely feel that he can make a significant value contribution. Extremely impressed with Evan's presentation at a business networking function this morning and in my dealings with him and Bonfire over the past 12 months. Allow Evan the time to assess where your business is at in the digital arena. Your business will thank you for it.read moreMyoFitness Holistic Care03:28 19 Nov 20I had a great chat with Evan. He such an honest person who did not even tried to sell me anything. he just gave me... honest advice as to what to do as a small new Business. He actually recommended i go with a different company that would be more suitable for my business. But i will defiantly go with Bonfire when I'm in a position to do so. Give these guys a call and they're definitely guide you.read moredarren leslie07:10 27 Aug 20Bonfire have proven to be a very pro-active, suggestive, supportive and engaging partner for us and our business. ... Nothing seems to be a problem for them to assist with. Bonfire are often prompting us for action and to see if they can be of further assistance. There is structure, professionalism and a real sense of customer service being at the core of what they do and also what sets them apart.read more
Meet our Google Ads specialists.
While Google Ads management is just one of our digital marketing specialties at our Perth agency HQ, our Google-accredited Ads experts are the best in the business. And they’re equipped with cutting-edge tech that gives us – and you – an even bigger advertising edge. Our senior team:
George Gavalas, Head of Digital Services
– B. Commerce (Information Systems & Electronic Commerce).
– 18 years’ experience.
Gabe Mach, Digital Advertising Manager
– B. Mass Communications
– 13 years’ experience
Sam Gabell, Data & Innovation Manager
– B. Comm (Information Technology & eCommerce)
– 16 years’ experience
Lee Ginbey, Senior Digital Strategist
– B. Comm (Marketing & Management)
– 7 years’ experience.
Jonette Brooking, Account Director
– B. Resource Management & Environmental Planning
– 7 years’ experience.
Our approach to Google Adwords management.
Process + Smarts + Analysis + Tools. When you put it all together, it’s a formula for digital marketing success. And our experience bears this out. It’s the formula the Google Ads management specialists at our Perth HQ will use to deliver the advertising ROI and strategic outcomes you want.
Just like the digital marketing landscape, our Google Ads campaign management process is constantly evolving. Optimising your Google Ads spend and results is an ongoing process of iterative development and testing.
- Research. First, we conduct research and examine the data to ensure Google Ads is the right channel for your business, given your goals.
- Build. We’ll identify the most promising Google Ads opportunities and build a roadmap tailored to your business objectives and market conditions.
- Execute. Next, we implement your Google Ads campaign, using our industry-leading analytics and optimisation tech to optimise, optimise, then optimise some more.
- Test and iterate. Our Google Ads management specialists will evolve your campaigns, continually learning and improving to extract maximum value from your advertising budget.
Only 3% of Australian agencies hold Google Premier Partner accreditation. Our digital agency in Perth is one of them. It means Google supports and vets our team to ensure we always adhere to advertising management best practice. And it means we’re bona fide Google Ads specialists, just as we’re experts in all the complementary digital performance disciplines you need.
- Web development
- Search engine optimisation (SEO)
- User experience (UX)
- User interface (UI) design
- Digital marketing
- Social media advertising
The Google Ads specialists at our Perth agency HQ conduct a thorough, ongoing campaign management analysis to ensure we use your account and budget as effectively as possible. If there’s a way to make your campaigns work harder, we’ll find it.
We’re a digital performance agency and we believe you should be able to see exactly how we’re performing for you, which is why we’ll give you the tools you need to see what we’re doing and how well it’s working, 24/7. This includes:
- ROI calculator, with real-time campaign performance metrics
- Call-tracking (conversion) software
- Performance Forecast tool, using our proprietary forecast model to aggregate data from Google Analytics and forecast SEO performance.
Fearless ExperimentationThere is no set-and-forget approach. We constantly test ad copy, keywords, landing pages, and bidding models to get the most out of every marketing budget.
Hyper-Local TargetingWe use keyword and suburb-specific targeting to reach users based on their intent or geographical location.
Measurable ResultsSophisticated analytics which provides transparency on advertising campaigns that produce real bottom line value.
Machine LearningUsing artificial intelligence-led software to reduce the time required to mine and dissect data provides valuable and actionable information that our technicians can use.
Target AudienceWe research your business, customers, and the market to determine your ideal target audience.
Best Practice OptimisationStaying informed of platform updates and using industry leading techniques enables us to increase leads and decrease costs.
Class-Leading Goal TrackingWe invest considerable resources to track high-value actions, which means all marketing channels are measurable and accountable.
Transparency and accountability.
Results you can see in your bottom line.
Our data-driven Google Ads campaign management delivers tangible commercial and financial results, not just increases in traffic or improvements in vanity metrics like impressions and clicks. Our specialists in Perth will make your advertising budget go further and work harder.
Performance you can track yourself.
Analytics and data are at the heart of our scientific approach to digital marketing. Our performance tracking platform, which includes an ROI calculator and Performance Forecast tool, puts industry-leading analytics at your fingertips, providing complete Google Ads transparency.
Better technology, better insights, better results.
Armed with the best artificial intelligence (AI), machine learning, predictive data analysis and process automation tech, our Google Ads specialists will give you deeper market insights. And deeper, more accurate insights translate into better campaign performance and an ever-higher ROI.
Following a change in business model and expansion into New Zealand, B2B police and employment check provider CVCheck turned to Bonfire to pivot their search marketing strategy.
Growth in transactions from organic search
Increase in revenue from paid search
Solid Gold Diamonds
As one of Australia’s premier diamond jewellers, Solid Gold Diamonds source and deliver the finest jewellery. To attract more customers and grow their business online, they turned to Bonfire.
Increase in online enquiries from paid traffic
Increase in enquiries from Google
Termitrust has been Australia’s trusted name in the pest control industry for over 20 years. Ambitious to grow their online footprint and increase sales, they partnered with Bonfire.
Increase in all website traffic
More calls from Google Ads, year on year
Keywords in top 3 positions on Page 1 of Google
A1 Locksmiths have serviced Perth’s metropolitan region for over 25 years.
Conversions facilitated by mobile/tablet devices.
Keywords appearing in the first three positions on Page 1 of Google.
Website traffic are first-time visitors.
Increase in website conversions, year on year.
The Water Corporation are the principal suppliers of water, wastewater and drainage services throughout the State of Western Australia.
Increase community engagement with online content.
Drive more visitors to the website and self-service portal.
Make utilities information more accessible to the community.
The benefits of smart Google Adwords management.
Our trademark data-driven Google Ads methodology brings together the brightest advertising minds and cutting-edge technologies to deliver better outcomes across the board.
- Reach an immense audience
- Quickly outrank your competitors
- Generate more qualified leads
- Increase brand awareness
- Complement your other digital and traditional advertising activities
The importance of a reputable Google Adwords partner.
Smart, scientific, ethical Google Ads campaign management is essential if you want to make the most of your budget and enhance your online reputation. So, you need to pick a smart, scientific, ethical agency partner. Here’s what to look for:
Are we right for you?
Take a look at our Google Ads case studies. You’ll see we’ve helped clients of all sizes, all over Australia, achieve their digital marketing and business goals. If you have clear goals, our agency can help you achieve yours too.
MicroOur smaller clients represent 34% of 1 – 10 employees and are considered to have a strong growth mindset.
SmallWe consider 29% of our clients to be small businesses of 11 – 50 employees.
MediumWe consider 27% of our clients to be medium businesses of 50 – 100 employees.
Enterprise10% of our clients are larger businesses employing 100+ staff.
Frequently Asked Questions
Search Engine Optimisation (SEO) is the process of improving the ranking of your business in Google’s organic results. When done well, it has the potential to dramatically increase the number of visitors to your website, which in turn improves your bottom line.
At Bonfire, we pride ourselves on our data-driven SEO methodology, which we believe sets the benchmark as the best SEO Perth and Australia has to offer.
Unfortunately, there are a number of SEO agencies out there who don’t play fair, often using illicit techniques in an attempt to manipulate search engines. These techniques and the SEO agencies that use them should be avoided at all costs as they can cause long term damage to your online presence.
To avoid getting locked into a contract with one of ‘these’ SEO agencies, Google has provided an agenda to follow when interviewing and selecting an SEO provider.
These are the steps Google recommends brands take when choosing an SEO company:
- Conduct a two-way interview – Ask relevant questions to ensure they’re sincerely interested in you and the success of your business.
- Check their references – The agency should offer you a list of clients willing to talk to you about their experience. If they can’t offer this, you should be cautious.
- Request an audit – A good agency does their homework. Ask them to complete an audit, identifying any potential website issues and how they suggest to improve them, as well as what impact these changes are estimated to have on your digital campaign.
- Decide if you want to hire – Discuss with other decision makers within your business whether they think this agency is a good choice. Before deciding on an SEO agency, make sure all internal stakeholders are on board.
In addition to the hiring process recommendations, here are a few useful insights on SEO basics as well as common misconceptions.
- “SEO is not black magic” – SEO isn’t magic and it won’t work overnight. If an agency is promising instant rankings, avoid them, as they’re likely to be practicing bad SEO – this could cause irreversible long term damage to your domain and could greatly affect your digital standing with Google.
- SEO suggestions should align with Google best practices – Ask the SEO to corroborate their strategy recommendations with supporting documents from Google (e.g. an article from their help centre, a Googler response in their forum or a video).
- Good SEO aims to improve the searchers’ entire experience – Recommended changes should aim to not only create a search-friendly site, but also a user-friendly site.
- Quality SEOs will be genuinely invested in your business – They will be interested in learning about your business from a holistic standpoint and genuinely care about your business goals, customers and other existing marketing efforts.
- Good SEO takes time – Allow four months to a year before you expect to start seeing real search results from strategy implementation. There are a lot of components in a good SEO strategy, and unfortunately, no magic tricks to make them work faster.
- An SEO’s potential is only as high as the quality of your business or website – Investing in a user-friendly website will significantly help every SEO strategy implemented. You can’t build a home without a solid foundation.
In Australia, SEO prices generally reflect both the level of expertise and the amount of time spent on your campaign.
While cost is obviously important, the end goal of SEO is to generate a positive return for your business – so it’s important to select an SEO company that has the experience and a strong track record of generating results.
The danger of focusing on price to make your decision, is that you often end up at the bottom end of the market, with providers that outsource a large amount their work or operate at a loss to establish themselves and win new business.
We’ve seen countless examples of ‘cheap’ SEO campaigns and the long-term cost to the business can be huge. Recovering from a penalty or fixing past mistakes can often take months of work and the lost revenue during this time can be worth thousands to a business owner.
At Bonfire, our focus for your SEO campaign is return on investment. Our Perth SEO experts have over 20 years of experience and thousands of campaigns under their belt, generating a real-world impact on the bottom line of businesses across a wide range of industries. We encourage you to read reviews, do your research and make an informed decision before investing in any digital marketing services.
SEO is a mid-to-long term strategy designed to assist in generating higher Google search rankings. The key is consistency and quality and not immediacy of results. This measured approach helps your business get ahead of competitors in Google search results.
A secondary consideration is also the quality of the SEO work completed behind the scenes. Whilst in some unique cases immediate rankings are possible, most clients can expect positive movement in rankings for select keywords after the fourth month. The real results across all selected keywords in your campaign start taking shape after month four to 12.
Bonfire has been proven to consistently deliver, driving a positive return on investment on search results over the mid-to-long term.
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