Why choose Bonfire for digital advertising?
Our digital advertising specialists at our Perth agency HQ combine award-winning paid search management smarts and AI-powered technologies to make every dollar of your digital advertising budget count. And every click, too.
From choosing the best paid search channel – Google Ads, the Google Display Network, Facebook, or Instagram – through to continually optimising your campaigns, we’re forensic in our approach. We have 45 of our industry’s brightest, most experienced minds managing everything in-house.
Our data-driven methodology is precise, accountable and delivers quantifiable bottom-line results. It’s how we maximise ROI for clients large and small across Australia. And it’s what has made our digital performance agency Marketing Agency of the Year 2020 and Perth’s leading independent Google Premier Partner.
Pay-Per-ClickPay-per-click (PPC) is a great way to to achieve quick results through Google Ads (AdWords). Our PPC specialists can develop a strategy that strengthens your brand and attracts more people to your site whilst the organic results are growing.
Social MediaLower costs, sophisticated targeting, and a immense global userbase, makes social media a favourable advertising option for businesses. Our social media specialists can develop a marketing strategy that delivers consistent results.
Google Display NetworkGet your business in front of the right people, on the Google Display Network. Our marketing specialists can help you generate new leads with an engaging display campaign.
Don’t just take our word for it. Bonfire has received an amazing 4/9 star rating from 188 clients on Google.Based on 203 reviewsEun Ah Seo03:39 13 May 21Love working with Bonfire! Specially with Jenny! Love the team, quality of their work! So approachable! So... professional! Thank you Jenny and Bonfire ❤️read moreBravvo Stone02:34 13 May 21Since our switch to Bonfire, we have seen a huge improvement with our incoming website traffic and overall digital... presence. The team knows the digital space better than anyone, huge thank you to the entire team and especially our Account Manager Jenny - thank you for your constant communication, explanations and for taking the time to understand our company and brand.read moreJacqui Roberts01:21 06 May 21I've been working with Bonfire for just over 18 months now and they have been great to work with! They're friendly,... flexible and professional and we've seen great results since engaging with them.read moreSimon Gorham06:26 03 May 21We have been working with the team at Bonfire for over 12 months. We have been seeing exceptional market results. They... are a constructive, competent, and courteous group of people. I can't say enough good things about them.read moreClare Daggitt08:13 21 Apr 21Fantastic and friendly. Having worked with another web/marketing team previously to then work with Bonfire is an eye... opening experience. David and his team are switched on at another level and helped get the best out of us too. Cost consciousness was not something we expected but was very refreshing to see. Thank you Bonfire we look forward to continuing to work together again and again.read moreJulene Wong00:42 18 Apr 21We have been working with Bonfire for a few years now, and have been very impressed by the work that they have done,... and continue to do for our business. James and Jenny, the last campaign manager's for our contract, have been outstanding. Their attention to detail, hard work and desire to match the content to exactly what we need have been fantastic. Through our time with Bonfire, our company has seen positive online traffic and growth. I would highly recommend the amazing team at Bonfire for all your SEO needs.read moreRhys Woolf06:54 14 Apr 21Bonfire provide an exceptional service for our company that has led to outstanding business outcomes. They are an... extremely proactive, professional and courteous. I couldn't recommend them highly enough.read moresafemaster perth04:38 02 Apr 21Since starting with Bonfire two years ago, we’ve seen a massive improvement on our organic traffic and rankings. Our... account manager, Ami has been with us every step of the way, she is extremely responsive, insightful and professional in managing our campaign. Bonfire is truly a result-driven agency, they combine the best strategy and people to deliver exceptional results! We really looking forward to continue working with them for years to come.read moreAaron Posner01:30 30 Mar 21Bonfire has been amazing in helping One Central Health achieve its SEO goals. We've definitely noticed an uptick in... online traffic and engagement. Thanks, Bonfire team!read moreBryce Conway02:02 11 Feb 21Extremely professional and transparent. After engaging with Bonfire regarding SEO, they underwent research to... determine the viability of running a search campaign. They found it was in our best interest to not go through with a full campaign, as our rankings and SEO were in a good place. They were upfront and honest throughout the entire process and I would highly recommend them to anyone.read moreArnold Kluck03:48 16 Dec 20Bonfire have been our search marketing agency since July 2019 and we are very happy with the service and performance... delivered to No Birds car rental. Their strategy has been key in driving and maintaining performance during this unprecedented year. I would like to thank Dave GM and the team for providing great service, communication, and advice. We highly recommend Bonfire to any businesses looking to have a professional performance agency by their side.read moreTiffany Norton02:58 10 Dec 20We work with Bonfire in Perth for our search marketing and they're really great to deal with. Super helpful and... friendly and very proactive and passionate about getting strong results for our business. They communicate with us well and we always know what they're working on to improve the results. Will is our Account Manager and is really lovely to deal with. Thanks team Bonfire!read moreVincent Busuttil05:10 27 Nov 20I have been in business for over 27 years, from time to time you come across a company that simply exceeds your... expectations, Bonfire is one of these companies. Their insight and knowledge is just amazing. I recommend Bonfire to anyone who has a serious approach to grow their business. Thank you David Sierakowskiread moreTaylor James05:30 20 Nov 20Evan, Hayley, and the Bonfire team go above and beyond to each one of their clients. They provide an extremely... professional and transparent service, in an often convoluted industry. They care for each of their clients like it is their own business, and I can not recommend them highly enough.read moreMartin Purcell03:52 19 Nov 20Evan is a consummate professional who educates as opposed to selling. A gentleman of the highest ethics who turns... business away if he does not genuinely feel that he can make a significant value contribution. Extremely impressed with Evan's presentation at a business networking function this morning and in my dealings with him and Bonfire over the past 12 months. Allow Evan the time to assess where your business is at in the digital arena. Your business will thank you for it.read moreMyoFitness Holistic Care03:28 19 Nov 20I had a great chat with Evan. He such an honest person who did not even tried to sell me anything. he just gave me... honest advice as to what to do as a small new Business. He actually recommended i go with a different company that would be more suitable for my business. But i will defiantly go with Bonfire when I'm in a position to do so. Give these guys a call and they're definitely guide you.read moredarren leslie07:10 27 Aug 20Bonfire have proven to be a very pro-active, suggestive, supportive and engaging partner for us and our business. ... Nothing seems to be a problem for them to assist with. Bonfire are often prompting us for action and to see if they can be of further assistance. There is structure, professionalism and a real sense of customer service being at the core of what they do and also what sets them apart.read more
Meet our PPC and paid search experts.
We invest in the very best cutting-edge technologies at Bonfire. But any technology is only as good as the professionals using it. Fortunately, we recruit, train and nurture the best digital marketing and pay per click management specialists in the business at our Perth HQ. Our senior team:
George Gavalas, Head of Digital Services
– B. Commerce (Information Systems & Electronic Commerce).
– 18 years’ experience.
Gabe Mach, Digital Advertising Manager
– B. Mass Communications
– 13 years’ experience
Matthew Elshaw, SEO Manager
– B. Comm (Marketing & eCommerce)
– 15 years’ experience
Lee Ginbey, Senior Digital Strategist
– B. Comm (Marketing & Management)
– 6 years’ experience.
Jonette Brooking, Account Director
– B. Comm (I.S & eCommerce)
– 10 years’ experience
Our approach to digital advertising.
No two clients or campaigns are the same, so we tailor our expertise and approach to suit you and your strategic objectives. But over the years we’ve hit on a formula – a set of ingredients – that guarantees digital and paid search marketing success: Process + Smarts + Analysis + Tools.
Our process for digital advertising campaign management and optimisation is, like our data-driven digital marketing methodology, continually evolving. But our approach to maximising effectiveness and ROI generally looks like this:
- Brief. To be effective, your digital advertising strategy must be tailored to your strategic business objectives, so our digital advertising specialists will get to know you and your company.
- Review. As part of this process, the multidisciplinary digital marketing team at our Perth agency HQ will review your existing paid search activities.
- Identify. Armed with all this knowledge, we’ll then look for gaps and opportunities, and start creating your digital marketing plan.
- Develop. Our paid search experts will implement a custom digital advertising strategy, using the most effective tactics and channels on social media, Google Ads or the Google Display Network, to achieve your goals.
- Optimise. We then begin the ongoing process of testing and iterating your paid search campaigns, continually learning and refining everything we do to improve the return on your investment.
As Perth’s leading independent Google Premier Partner, we’re highly experienced in campaign strategy, implementation and optimisation. And by applying the same industry-leading thinking and standards to every facet of digital marketing, we deliver tangible, sustainable bottom-line results.
- Web design and development
- Search engine optimisation (SEO)
- User experience (UX) and user interface (UI) design
- Social advertising
Our paid search specialists conduct thorough, ongoing campaign management analysis. This analysis enables us to identify and address areas of opportunity or concern and continually refine your strategy, all in line with your business goals.
All of our campaign management and analysis is powered by cutting-edge marketing intelligence tools that give our digital advertising specialists – and you – deep market and digital marketing insights. In fact, we’ll give you tools providing 24/7 campaign performance and activity transparency.
- ROI calculator, with real-time campaign performance metrics
- Call-tracking (conversion) software
- Performance Forecast tool, using our proprietary forecast model to aggregate data from Google Analytics and forecast SEO performance.
Data-Driven Pay-Per-ClickBy harnessing in-depth information from multiple data sources we deliver better campaign performance.
E-commerce StrategiesEmploying best practice shopping feed management and creative campaign execution, we attract and convert the right audience.
Real-Time AI Based OptimisationUsing the power of machine learning based refinement processes we achieve superior results, faster.
Attribution ModellingUnderstanding how campaigns impact the various stages of complex consumer buying cycles.
ROI Based ReportingSophisticated analytics that provides transparency on campaigns that produce real bottom line value.
Behavioural Audience TargetingLeveraging custom segmentation technology to place your business in front of the right audience.
Innovative Ad CreativeDeveloping unique ad messaging and formats to capture the attention of your audience.
Multi-Variate Campaign testingExecuting extensive campaign testing to continually refine and optimise performance.
Transparency and accountability.
Digital Advertising ROI you can count on.
Vanity metrics, like clicks and impressions, have their uses, but we believe you should measure the effectiveness of our digital marketing and paid search campaigns where it matters: your bottom line. Our digital advertising specialists in Perth deliver results you can see in the real world. And our case studies prove it.
Track our paid search performance yourself.
Just as we don’t hide behind vanity metrics, we don’t hide behind reports. Instead, we give you the performance analysis, tracking and forecasting tools you need to see exactly what our paid search specialists are doing and how well it’s working. Complete campaign transparency.
Technology that gives you facts and insights.
Our paid search and PCC management experts use artificial intelligence (AI), machine learning, predictive data and process automation tech. These technologies are at the heart of our data-driven methodology and t
Following a change in business model and expansion into New Zealand, B2B police and employment check provider CVCheck turned to Bonfire to pivot their search marketing strategy.
Growth in transactions from organic search
Increase in revenue from paid search
Solid Gold Diamonds
As one of Australia’s premier diamond jewellers, Solid Gold Diamonds source and deliver the finest jewellery. To attract more customers and grow their business online, they turned to Bonfire.
Increase in online enquiries from paid traffic
Increase in enquiries from Google
Termitrust has been Australia’s trusted name in the pest control industry for over 20 years. Ambitious to grow their online footprint and increase sales, they partnered with Bonfire.
Increase in all website traffic
More calls from Google Ads, year on year
Keywords in top 3 positions on Page 1 of Google
A1 Locksmiths have serviced Perth’s metropolitan region for over 25 years.
Conversions facilitated by mobile/tablet devices.
Keywords appearing in the first three positions on Page 1 of Google.
Website traffic are first-time visitors.
Increase in website conversions, year on year.
The Water Corporation are the principal suppliers of water, wastewater and drainage services throughout the State of Western Australia.
Increase community engagement with online content.
Drive more visitors to the website and self-service portal.
Make utilities information more accessible to the community.
The benefits of smart pay per click (PPC) marketing.
You’ll find a rare blend of data-driven innovation, PPC smarts and technologies at our Perth agency HQ. And together, they deliver an equally rare level of digital performance and efficacy that improves and adds value to everything you do.
- Increase brand awareness
- Reach highly targeted niche audiences
- Generate high-quality website traffic
- Increase visibility and search rankings
- Improve customer experience
Choosing a reputable paid search company.
One paid search marketing company may appear to be much the same as the next, but when you’re looking for a digital marketing management agency, you need to be careful. You need a partner you can trust – a partner with:
Are we the right digital advertising agency for you?
We are experienced digital advertising practitioners. Our clients include SMBs and large enterprises across Australia. And our track record speaks for itself. Whatever your goals, our paid search experts can help you achieve them.
MicroOur smaller clients represent 34% of 1 – 10 employees and are considered to have a strong growth mindset.
SmallWe consider 29% of our clients to be small businesses of 11 – 50 employees.
MediumWe consider 27% of our clients to be medium of 50 – 100 employees.
Enterprise10% of our clients are larger businesses employing 100+ staff.
Frequently Asked Questions
Search Engine Optimisation (SEO) is the process of improving the ranking of your business in Google’s organic results. When done well, it has the potential to dramatically increase the number of visitors to your website, which in turn improves your bottom line.
At Bonfire, we pride ourselves on our data-driven SEO methodology, which we believe sets the benchmark as the best SEO Perth and Australia has to offer.
Unfortunately, there are a number of SEO agencies out there who don’t play fair, often using illicit techniques in an attempt to manipulate search engines. These techniques and the SEO agencies that use them should be avoided at all costs as they can cause long term damage to your online presence.
To avoid getting locked into a contract with one of ‘these’ SEO agencies, Google has provided an agenda to follow when interviewing and selecting an SEO provider.
These are the steps Google recommends brands take when choosing an SEO company:
- Conduct a two-way interview – Ask relevant questions to ensure they’re sincerely interested in you and the success of your business.
- Check their references – The agency should offer you a list of clients willing to talk to you about their experience. If they can’t offer this, you should be cautious.
- Request an audit – A good agency does their homework. Ask them to complete an audit, identifying any potential website issues and how they suggest to improve them, as well as what impact these changes are estimated to have on your digital campaign.
- Decide if you want to hire – Discuss with other decision makers within your business whether they think this agency is a good choice. Before deciding on an SEO agency, make sure all internal stakeholders are on board.
In addition to the hiring process recommendations, here are a few useful insights on SEO basics as well as common misconceptions.
- “SEO is not black magic” – SEO isn’t magic and it won’t work overnight. If an agency is promising instant rankings, avoid them, as they’re likely to be practicing bad SEO – this could cause irreversible long term damage to your domain and could greatly affect your digital standing with Google.
- SEO suggestions should align with Google best practices – Ask the SEO to corroborate their strategy recommendations with supporting documents from Google (e.g. an article from their help centre, a Googler response in their forum or a video).
- Good SEO aims to improve the searchers’ entire experience – Recommended changes should aim to not only create a search-friendly site, but also a user-friendly site.
- Quality SEOs will be genuinely invested in your business – They will be interested in learning about your business from a holistic standpoint and genuinely care about your business goals, customers and other existing marketing efforts.
- Good SEO takes time – Allow four months to a year before you expect to start seeing real search results from strategy implementation. There are a lot of components in a good SEO strategy, and unfortunately, no magic tricks to make them work faster.
- An SEO’s potential is only as high as the quality of your business or website – Investing in a user-friendly website will significantly help every SEO strategy implemented. You can’t build a home without a solid foundation.
In Australia, SEO prices generally reflect both the level of expertise and the amount of time spent on your campaign.
While cost is obviously important, the end goal of SEO is to generate a positive return for your business – so it’s important to select an SEO company that has the experience and a strong track record of generating results.
The danger of focusing on price to make your decision, is that you often end up at the bottom end of the market, with providers that outsource a large amount their work or operate at a loss to establish themselves and win new business.
We’ve seen countless examples of ‘cheap’ SEO campaigns and the long-term cost to the business can be huge. Recovering from a penalty or fixing past mistakes can often take months of work and the lost revenue during this time can be worth thousands to a business owner.
At Bonfire, our focus for your SEO campaign is return on investment. Our Perth SEO experts have over 20 years of experience and thousands of campaigns under their belt, generating a real-world impact on the bottom line of businesses across a wide range of industries. We encourage you to read reviews, do your research and make an informed decision before investing in any digital marketing services.
SEO is a mid-to-long term strategy designed to assist in generating higher Google search rankings. The key is consistency and quality and not immediacy of results. This measured approach helps your business get ahead of competitors in Google search results.
A secondary consideration is also the quality of the SEO work completed behind the scenes. Whilst in some unique cases immediate rankings are possible, most clients can expect positive movement in rankings for select keywords after the fourth month. The real results across all selected keywords in your campaign start taking shape after month four to 12.
Bonfire has been proven to consistently deliver, driving a positive return on investment on search results over the mid-to-long term.
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