Why choose Bonfire for digital marketing?
Every digital marketing channel. Every online tactic. All the best AI-powered technologies. And 45 of Australia’s brightest digital marketing consultants developing your digital marketing strategy, tailored to your business goals and optimised to maximise the return on your digital marketing investment.
But more than digital strategies and online campaigns, our consultancy in Perth and our proprietary data-driven digital marketing methodology deliver bottom-line results for our clients across Australia. From SMBs to large enterprises, our experience spans the digital marketing and industry spectrum.
This is why we’ve become the digital consultancy partner of choice for so many organisations. And it’s why we earn the respect and recognition of our industry year after year, including AMI’s 2020 Marketing Agency of the Year award.
Award Winning SEO StrategiesThe results we deliver are that impressive, that even our industry peers acknowledge the quality of our strategies.
Google Ads StrategiesWork with a well-respected Google Premier Partner to drive targeted traffic to your website, fast with Google Ads services.
Social Media StrategiesConnect with the right audiences on Facebook, Linked-In, Instagram and YouTube to grow your brand and drive traffic to your website. Our team of social media specialists can help leverage your digital marketing strategy using your social media channels.
Don’t just take our word for it. Bonfire has received an amazing 4/9 star rating from 188 clients on Google.Based on 203 reviewsEun Ah Seo03:39 13 May 21Love working with Bonfire! Specially with Jenny! Love the team, quality of their work! So approachable! So... professional! Thank you Jenny and Bonfire ❤️read moreBravvo Stone02:34 13 May 21Since our switch to Bonfire, we have seen a huge improvement with our incoming website traffic and overall digital... presence. The team knows the digital space better than anyone, huge thank you to the entire team and especially our Account Manager Jenny - thank you for your constant communication, explanations and for taking the time to understand our company and brand.read moreJacqui Roberts01:21 06 May 21I've been working with Bonfire for just over 18 months now and they have been great to work with! They're friendly,... flexible and professional and we've seen great results since engaging with them.read moreSimon Gorham06:26 03 May 21We have been working with the team at Bonfire for over 12 months. We have been seeing exceptional market results. They... are a constructive, competent, and courteous group of people. I can't say enough good things about them.read moreClare Daggitt08:13 21 Apr 21Fantastic and friendly. Having worked with another web/marketing team previously to then work with Bonfire is an eye... opening experience. David and his team are switched on at another level and helped get the best out of us too. Cost consciousness was not something we expected but was very refreshing to see. Thank you Bonfire we look forward to continuing to work together again and again.read moreJulene Wong00:42 18 Apr 21We have been working with Bonfire for a few years now, and have been very impressed by the work that they have done,... and continue to do for our business. James and Jenny, the last campaign manager's for our contract, have been outstanding. Their attention to detail, hard work and desire to match the content to exactly what we need have been fantastic. Through our time with Bonfire, our company has seen positive online traffic and growth. I would highly recommend the amazing team at Bonfire for all your SEO needs.read moreRhys Woolf06:54 14 Apr 21Bonfire provide an exceptional service for our company that has led to outstanding business outcomes. They are an... extremely proactive, professional and courteous. I couldn't recommend them highly enough.read moresafemaster perth04:38 02 Apr 21Since starting with Bonfire two years ago, we’ve seen a massive improvement on our organic traffic and rankings. Our... account manager, Ami has been with us every step of the way, she is extremely responsive, insightful and professional in managing our campaign. Bonfire is truly a result-driven agency, they combine the best strategy and people to deliver exceptional results! We really looking forward to continue working with them for years to come.read moreAaron Posner01:30 30 Mar 21Bonfire has been amazing in helping One Central Health achieve its SEO goals. We've definitely noticed an uptick in... online traffic and engagement. Thanks, Bonfire team!read moreBryce Conway02:02 11 Feb 21Extremely professional and transparent. After engaging with Bonfire regarding SEO, they underwent research to... determine the viability of running a search campaign. They found it was in our best interest to not go through with a full campaign, as our rankings and SEO were in a good place. They were upfront and honest throughout the entire process and I would highly recommend them to anyone.read moreArnold Kluck03:48 16 Dec 20Bonfire have been our search marketing agency since July 2019 and we are very happy with the service and performance... delivered to No Birds car rental. Their strategy has been key in driving and maintaining performance during this unprecedented year. I would like to thank Dave GM and the team for providing great service, communication, and advice. We highly recommend Bonfire to any businesses looking to have a professional performance agency by their side.read moreTiffany Norton02:58 10 Dec 20We work with Bonfire in Perth for our search marketing and they're really great to deal with. Super helpful and... friendly and very proactive and passionate about getting strong results for our business. They communicate with us well and we always know what they're working on to improve the results. Will is our Account Manager and is really lovely to deal with. Thanks team Bonfire!read moreVincent Busuttil05:10 27 Nov 20I have been in business for over 27 years, from time to time you come across a company that simply exceeds your... expectations, Bonfire is one of these companies. Their insight and knowledge is just amazing. I recommend Bonfire to anyone who has a serious approach to grow their business. Thank you David Sierakowskiread moreTaylor James05:30 20 Nov 20Evan, Hayley, and the Bonfire team go above and beyond to each one of their clients. They provide an extremely... professional and transparent service, in an often convoluted industry. They care for each of their clients like it is their own business, and I can not recommend them highly enough.read moreMartin Purcell03:52 19 Nov 20Evan is a consummate professional who educates as opposed to selling. A gentleman of the highest ethics who turns... business away if he does not genuinely feel that he can make a significant value contribution. Extremely impressed with Evan's presentation at a business networking function this morning and in my dealings with him and Bonfire over the past 12 months. Allow Evan the time to assess where your business is at in the digital arena. Your business will thank you for it.read moreMyoFitness Holistic Care03:28 19 Nov 20I had a great chat with Evan. He such an honest person who did not even tried to sell me anything. he just gave me... honest advice as to what to do as a small new Business. He actually recommended i go with a different company that would be more suitable for my business. But i will defiantly go with Bonfire when I'm in a position to do so. Give these guys a call and they're definitely guide you.read moredarren leslie07:10 27 Aug 20Bonfire have proven to be a very pro-active, suggestive, supportive and engaging partner for us and our business. ... Nothing seems to be a problem for them to assist with. Bonfire are often prompting us for action and to see if they can be of further assistance. There is structure, professionalism and a real sense of customer service being at the core of what they do and also what sets them apart.read more
Meet our digital marketing consultants.
Like the technologies our consultants use and the proven digital marketing processes and strategies we’ve developed over the years, our people are the best in the business. Highly trained, highly experienced, Google-accredited, consultants spanning every digital marketing discipline. Our senior .
George Gavalas, Head of Digital Services
– B. Commerce (Information Systems & Electronic Commerce).
– 18 years’ experience.
Matthew Elshaw, SEO Manager
– B. Comm (Marketing & eCommerce)
– 15 years’ experience
Sam Gabell, Data & Innovation Manager
– B.Comm (Information Technology & eCommerce)
– 16 years’ experience.
Lee Ginbey, Senior Digital Strategist
– B. Comm (Marketing & Management)
– 6 years’ experience.
Jonette Brooking, Account Director
– B. Comm (I.S & eCommerce)
– 10 years’ experience
Gabe Mach, Digital Adverting Manager
– B. Mass Communications
– 12 years’ experience
David Evans, Web Manager
– Diploma Web Design
– 12 years’ experience
Our approach to digital marketing consulting.
Developing an effective digital marketing plan and strategy is a complex challenge. You’ve got unique business goals and a host of digital channels and online tactics to choose from. But our digital marketing consultants in Perth have a clear roadmap for success: Process + Smarts + Analysis + Tools.
Our digital consulting process is clearly defined, but always evolving to meet your changing marketing and business priorities and leverage new online advertising and digital marketing opportunities.
- Brief. First, we develop an intimate understanding of your business, brand, and your strategic goals before we even start talking about online channels.
- Review. Next up, our digital marketing consultants assess your current digital and broader marketing strategy.
- Identify. Our consultants then look for untapped online opportunities that will help us develop an effective, sustainable digital marketing plan.
- Develop and implement. Armed with all our digital intel, our consultants will pool our team’s digital marketing expertise to design and deploy a customised plan with your strategic goals at its heart.
- Test and iterate. From there, the consultancy team at our Perth HQ will monitor, analyse and evolve your strategy and campaigns to optimise your ROI.
Selecting the best digital marketing tactics isn’t easy when there are so many options. But with experience spanning the digital marketing spectrum and more than two decades, our consulting team in Perth will recommend the ideal blend of channels and tactics and ensure they deliver against your strategic goals.
- Website design and development
- Search engine optimisation (SEO)
- User experience (UX) and user interface (UI) design
- Social advertising
- Google Ads
Our digital marketing consultants conduct thorough, ongoing analysis of your online campaigns. If there’s a way to improve performance, ROI and your bottom line, we’ll find it and implement it.
Our agency in Perth is more than a digital marketing consultancy. We’re a digital performance business. Everything we do for you online has to deliver results, effectively and efficiently. And we’ll give you the tools to track everything we do and how well it performs in real-time, 24/7.
- ROI calculator, with real-time campaign performance metrics
- Call-tracking (conversion) software
- Performance Forecast tool, using our proprietary forecast model to aggregate data from Google Analytics and forecast SEO performance.
Technical SEOA fine-tuned approach to an ever-evolving discipline. Search engines evolve day to day, and so do we.
Mobile-First StrategyWith Google’s Mobile-First Index, it’s imperative to think mobile-first now and in the future.
Customer Acquisition and RetentionAs any business knows, it’s equally important to attract the right customer as it is to keep them loyal to your brand.
Hyper-Local SEOLike a magnifying glass, improve your brand visibility for niche search terms.
Penalty RecoveryOur ethical and organic SEO growth tactics make sure you enter and stay in Google’s good books.
Site MigrationTransitioning from one site to another is a big move. Leave it to us to avoid negatively impacting your search rankings.
Information Architecture DevelopmentGetting people to your site is one thing, getting them to convert is another. We focus on conversion and user experience.
Content StrategyDeveloping and syndicating content is the foundation of a strong organic search strategy. Our content writers are some of the industry’s brightest.
Competitive AuditingBetter the opponents you know than the opponents you don’t. Competitive analysis lets us understand those in your industry and how to land you on top.
Sustainable High PerformanceReturn on investment is at the heart of everything we do. That's why we developed our unique performance reporting platform.
Transparency and accountability.
Digital marketing ROI that’s clear to see.
Impressions and clicks are useful metrics, but the ultimate measure of success for a digital strategy or online campaign is the return it delivers on your digital marketing investment. We won’t hide behind vanity metrics. We’ll stand by the bottom-line performance of our consultants’ work.
Analyse our performance yourself.
Performance is everything for our digital marketing consultants. That’s why, as a consultancy, we’re continually analysing everything we do. And with our performance tracking software suite, you can track and analyse all our digital strategy and online tactics from the comfort of your own laptop.
Cutting-edge tech delivering sharper insights.
We have the brightest minds in the digital marketing and consulting world and equip them with the best technologies. From artificial intelligence (AI) and machine learning to predictive data analysis and process automation, our tech provides deep market and marketing insights. Insights we’ll share with you.
Solid Gold Diamonds
As one of Australia’s premier diamond jewellers, Solid Gold Diamonds source and deliver the finest jewellery. To attract more customers and grow their business online, they turned to Bonfire.
Increase in online enquiries from paid traffic
Increase in enquiries from Google
CurtainWorld is Western Australia’s premier supplier and manufacturer of contemporary window furnishings. To improve their digital presence and grow their business, they turned to Bonfire.
Increase in “Book A Free Measure & Quote” form submissions, year on year
Growth in “Contact Us” form submissions, year on year
Increase in organic users, year on year
Representing over 1,100 agencies and more than 90 percent of operating real estate agents in WA, REIWA is the state’s peak body for the real estate profession.
Increase in organic traffic, year on year.
Additional website visitors in their first 12 months.
Email enquiries and phone number reveals continue to increase.
Following a change in business model and expansion into New Zealand, B2B police and employment check provider CVCheck turned to Bonfire to pivot their search marketing strategy.
Growth in transactions from organic search
Increase in revenue from paid search
Fair Go Finance
Operating within a highly competitive industry, Fair Go Finance pride themselves on being one of Australia’s most responsible and honest credit lenders.
Increase in website conversions, year on year
Growth in daily website users, year on year
Reduction in Cost Per Funded from organic traffic
The benefits of scientific digital marketing consulting.
Our consultants in Perth and our data-driven digital marketing methodology are as effective as they are accountable. It’s a meticulous approach to using the best technology to deliver quantifiable results for your business and brand.
- Increase brand awareness
- Reach highly targeted audiences
- Generate high-quality website traffic
- Increase your visibility and rankings
- Improve the customer experience
- Minimise costs and maximise ROI
Choosing a reputable digital consulting partner.
Digital and online marketing can transform your bottom line. But in the wrong hands, it can also be a bottomless money pit – a costly digital experiment yielding little benefit in the real world. You need a respected digital consulting partner with:
Are we the digital consulting partner for you?
Clients of all sizes? Check. Experience in myriad industries? Check. A proven digital marketing track record? Check. A data-driven approach to digital that’s as innovative as it is accountable? Check. Our consultants tick all the boxes.
MicroOur smaller clients represent 34% of 1 – 10 employees and are considered to have a strong growth mindset.
SmallWe consider 29% of our clients to be small businesses of 11 – 50 employees.
MediumWe consider 27% of our clients to be medium of 50 – 100 employees.
Enterprise10% of our clients are larger businesses employing 100+ staff.
Frequently Asked Questions
Search Engine Optimisation (SEO) is the process of improving the ranking of your business in Google’s organic results. When done well, it has the potential to dramatically increase the number of visitors to your website, which in turn improves your bottom line.
At Bonfire, we pride ourselves on our data-driven SEO methodology, which we believe sets the benchmark as the best SEO Perth and Australia has to offer.
Unfortunately, there are a number of SEO agencies out there who don’t play fair, often using illicit techniques in an attempt to manipulate search engines. These techniques and the SEO agencies that use them should be avoided at all costs as they can cause long term damage to your online presence.
To avoid getting locked into a contract with one of ‘these’ SEO agencies, Google has provided an agenda to follow when interviewing and selecting an SEO provider.
These are the steps Google recommends brands take when choosing an SEO company:
- Conduct a two-way interview – Ask relevant questions to ensure they’re sincerely interested in you and the success of your business.
- Check their references – The agency should offer you a list of clients willing to talk to you about their experience. If they can’t offer this, you should be cautious.
- Request an audit – A good agency does their homework. Ask them to complete an audit, identifying any potential website issues and how they suggest to improve them, as well as what impact these changes are estimated to have on your digital campaign.
- Decide if you want to hire – Discuss with other decision makers within your business whether they think this agency is a good choice. Before deciding on an SEO agency, make sure all internal stakeholders are on board.
In addition to the hiring process recommendations, here are a few useful insights on SEO basics as well as common misconceptions.
- “SEO is not black magic” – SEO isn’t magic and it won’t work overnight. If an agency is promising instant rankings, avoid them, as they’re likely to be practicing bad SEO – this could cause irreversible long term damage to your domain and could greatly affect your digital standing with Google.
- SEO suggestions should align with Google best practices – Ask the SEO to corroborate their strategy recommendations with supporting documents from Google (e.g. an article from their help centre, a Googler response in their forum or a video).
- Good SEO aims to improve the searchers’ entire experience – Recommended changes should aim to not only create a search-friendly site, but also a user-friendly site.
- Quality SEOs will be genuinely invested in your business – They will be interested in learning about your business from a holistic standpoint and genuinely care about your business goals, customers and other existing marketing efforts.
- Good SEO takes time – Allow four months to a year before you expect to start seeing real search results from strategy implementation. There are a lot of components in a good SEO strategy, and unfortunately, no magic tricks to make them work faster.
- An SEO’s potential is only as high as the quality of your business or website – Investing in a user-friendly website will significantly help every SEO strategy implemented. You can’t build a home without a solid foundation.
In Australia, SEO prices generally reflect both the level of expertise and the amount of time spent on your campaign.
While cost is obviously important, the end goal of SEO is to generate a positive return for your business – so it’s important to select an SEO company that has the experience and a strong track record of generating results.
The danger of focusing on price to make your decision, is that you often end up at the bottom end of the market, with providers that outsource a large amount their work or operate at a loss to establish themselves and win new business.
We’ve seen countless examples of ‘cheap’ SEO campaigns and the long-term cost to the business can be huge. Recovering from a penalty or fixing past mistakes can often take months of work and the lost revenue during this time can be worth thousands to a business owner.
At Bonfire, our focus for your SEO campaign is return on investment. Our Perth SEO experts have over 20 years of experience and thousands of campaigns under their belt, generating a real-world impact on the bottom line of businesses across a wide range of industries. We encourage you to read reviews, do your research and make an informed decision before investing in any digital marketing services.
SEO is a mid-to-long term strategy designed to assist in generating higher Google search rankings. The key is consistency and quality and not immediacy of results. This measured approach helps your business get ahead of competitors in Google search results.
A secondary consideration is also the quality of the SEO work completed behind the scenes. Whilst in some unique cases immediate rankings are possible, most clients can expect positive movement in rankings for select keywords after the fourth month. The real results across all selected keywords in your campaign start taking shape after month four to 12.
Bonfire has been proven to consistently deliver, driving a positive return on investment on search results over the mid-to-long term.
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