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Termitrust

One of Australia’s most trusted names in pest control management, Termitrust has a nationwide network of pest control centres. In 2015, they engaged Bonfire to overhaul their digital marketing strategy.

  • 86%

    Increase in all website traffic

  • 84%

    More calls from Google Ads, year on year

  • 20

    Keywords in top 3 positions on Page 1 of Google

Results as of April 2020.

Issue 

Operating within a fiercely competitive and seasonal industry, Termitrust wanted to improve the brand awareness and cost per acquisition (CPA) of their national pest control centres. Additionally, the market was saturated with local businesses whose websites were optimised and tailored for smaller service areas. This made it very challenging for Termitrust to achieve visibility online.

Methodology 

Bonfire’s search specialists created and implemented a new organic and paid search strategy to achieve Termitrust’s business goals online. To improve search rankings, as well as grow organic traffic and conversions, a hyper-focused local content optimisation strategy and a bespoke link building program were executed. As search experts, the agency created a custom-made link building program to tap into backlink opportunities unique to the client’s brand and services. In addition, a Google Ads campaign was carried out to complement the success of the organic approach.

"Termitrust has been working with Bonfire for several years now and we can’t fault their SEO service. Our organic campaign results have consistently improved across the board in what is a challenging industry, delivering an exceptional return on investment for our business. Their organic search marketing helped us achieve a significant increase in goal completions and an increase in website visitors of over 100% year on year. The support from our SEO team has been simply outstanding that we have no hesitation in recommending Bonfire to any business eager to improve their online performance."
Karen Hinds, Marketing Coordinator at Termitrust

Results 

Since partnering with Bonfire, Termitrust have experienced impressive results. The SEO and Google Ads campaigns increased all website traffic by 86%. Organic search contributed 57% of all website conversions and 15 keywords claimed coveted spots in the top 3 positions on page 1 of Google. Lastly, the Google Ads campaign generated 84% more calls, year on year and grew conversion by 28%, year on year. These campaign results have enabled Termitrust to improve their brand visibility online, attract new customers and cement their position as the preferred local pest control experts.

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